MAKING
NEW WAVES
Positive Energy Power Comes to Radio
Manhattan Beach, CA., October 1, 2002...Known as
"Positive Energy In Action", California based former telecom
engineer and veteran radio host Linda Mackenzie had to fight a lot of
negatives before realizing her dream of launching a worldwide all-positive
radio station.
"I believe there is a timely and growing need for positive programming
and it is almost non-existent. Currently the FCC has no new AM or FM licenses
available to start a new radio station. Every day the same advertiser-driven
programming is aired nationwide due to the large corporate buyouts of
local stations. Programming content on the surviving local stations is
most times limited to the station's "acceptable" topics. Almost
all radio programs are based on the idea that fear, negativity and sensationalism
"sell", so starting a radio station where people could have
the option of hearing all-positive programming had its challenges."
states Mackenzie.
Looking towards other avenues of distribution Mackenzie chose Internet
radio as a viable alternative. Internet radio reaches a worldwide audience
and according to MeasureCast a radio listener survey company, in America
29 out of the top 50 radio stations are Internet radio stations.
"With Internet Radio now being able to get Arbitron and Neilsen
ratingsit is the perfect place to start a positive radio network. Drawing
from my own Creative Health & Sprit Radio Show's prior 26 million
audience base and having other nationally noted radio show hosts, I hope
to show the 'big boys' that positive programming is not only needed but
wanted by the average listener." says Mackenzie.
CHSR HealthyLife.net-The Positive Radio Network will launch October 1,
2002 at www.healthylife.net. The station's goal is to help listeners achieve
a healthier, happier life through upbeat positive programming focused
on positive news, natural health, awareness, relationship, animal kinship,
environment, ecology,healing and positive music and even Saturday morning
kid shows. The program roster is expected to build to a 24 hour, 7 day
a week schedule.
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